Your marketing needs ONE clear voice.
Not a committee of opinions.
Here's WHY 👇
Marketing should NEVER feel like marketing.
If it does feel like marketing?
It probably won't sell.
That's why you NEED this skill:
"Feedback Fencing" ⚔️
Feedback usually comes from a good place.
BUT you need to manage it.
By doing on OFFENSE.
En guard.
(Yes I was a fencing nerd growing up)
👇
Invest in your internal marketing.
You need to MARKET your marketing.
Because...
When people feel confident?
About your plan + vision.
- They rally behind you
- Not against you
These are my 5 FAV tips:
1️⃣ Use the BLUF technique
BLUF = Bottom Line Up Front
A military comms strategy.
It puts the key info first.
→ Start with a concise statement
→ Answer who, what, where, when, why
→ Put action items or key takeaways first
"BLUF: We launch X campaign on May 1st.
ACTION: All team members review Y materials by April 15th."
Use these shortcuts in caps
(For email / Slack)
✅ ACTION – Need the recipient to take some action
👀 INFO – Info only. No response or action needed
🙋♀️ DECISION – Requires a decision made by them
✍️ SIGN – Requires the signature of the recipient
💬 REQUEST – Permission or approval needed
🤝 COORD – Coordination required
2️⃣ Keep it short → Get to the point quickly
No one will read your 60 page doc.
TIP: Drop your brief into GPT.
Summarize your projects.
Remove any jargon.
Short + simple.
3️⃣ Lead with this data
Make it → easy to understand
Add these 3 bullets for your key metrics
Metric one: {Numbers}
Metric explanation: {Why you chose it}
Metric forecast: {What you expect to get}
Do this for 3 to 5 of your key areas.
Each should roll up to a top-level number.
4️⃣ Write ONE clear call to action
Make participation effortless
What should they do next?
Get customer feedback?
Post it on social?
Make it crystal clear
Only ONE ask
5️⃣ Write catchy headings
You need to get attention from the start
Your internal marketing is not a whitepaper
Market 👏 Your 👏 Marketing
No "Blah blah jargon"
You need to make it fun for people
Thanks for coming to my comms talk
P.S. What else would you add?
--
Follow Mark P. Jung for more marketing content.
Liked this? Repost ♻️ to share
Not a committee of opinions.
Here's WHY 👇
Marketing should NEVER feel like marketing.
If it does feel like marketing?
It probably won't sell.
That's why you NEED this skill:
"Feedback Fencing" ⚔️
Feedback usually comes from a good place.
BUT you need to manage it.
By doing on OFFENSE.
En guard.
(Yes I was a fencing nerd growing up)
👇
Invest in your internal marketing.
You need to MARKET your marketing.
Because...
When people feel confident?
About your plan + vision.
- They rally behind you
- Not against you
These are my 5 FAV tips:
1️⃣ Use the BLUF technique
BLUF = Bottom Line Up Front
A military comms strategy.
It puts the key info first.
→ Start with a concise statement
→ Answer who, what, where, when, why
→ Put action items or key takeaways first
"BLUF: We launch X campaign on May 1st.
ACTION: All team members review Y materials by April 15th."
Use these shortcuts in caps
(For email / Slack)
✅ ACTION – Need the recipient to take some action
👀 INFO – Info only. No response or action needed
🙋♀️ DECISION – Requires a decision made by them
✍️ SIGN – Requires the signature of the recipient
💬 REQUEST – Permission or approval needed
🤝 COORD – Coordination required
2️⃣ Keep it short → Get to the point quickly
No one will read your 60 page doc.
TIP: Drop your brief into GPT.
Summarize your projects.
Remove any jargon.
Short + simple.
3️⃣ Lead with this data
Make it → easy to understand
Add these 3 bullets for your key metrics
Metric one: {Numbers}
Metric explanation: {Why you chose it}
Metric forecast: {What you expect to get}
Do this for 3 to 5 of your key areas.
Each should roll up to a top-level number.
4️⃣ Write ONE clear call to action
Make participation effortless
What should they do next?
Get customer feedback?
Post it on social?
Make it crystal clear
Only ONE ask
5️⃣ Write catchy headings
You need to get attention from the start
Your internal marketing is not a whitepaper
Market 👏 Your 👏 Marketing
No "Blah blah jargon"
You need to make it fun for people
Thanks for coming to my comms talk
P.S. What else would you add?
--
Follow Mark P. Jung for more marketing content.
Liked this? Repost ♻️ to share
